{"@context":"https://w3id.org/openbadges/v2","id":"https://open-cpd.com/badge-assertions/132047262KI8","type":"Assertion","issuedOn":"2026-08-06T00:00:00Z","recipient":{"type":"email","identity":"sha256$b6273b61a7fe3d36892d7ee5ce5d82bfc81b39bed236923ae40c246ab356310e","hashed":true},"verification":{"type":"hosted","startsWith":"https://open-cpd.com/badge-assertions/"},"badge":{"type":"BadgeClass","id":"https://open-cpd.com/badge-assertions/132047262KI8/class","name":"Making Data Matter","description":"Data professionals across all levels, including Data Analysts, Data Scientists, Data Engineers, Data Managers, Heads of Data and Chief Data Officers. Also relevant for professionals working in technology, transformation, strategy or governance roles across any industry who need to communicate data effectively to non-technical stakeholders","image":"https://app.open-cpd.com/webAPI/Certificate/GetBadgeImage/132047262KI8","criteria":{"narrative":"Aim: Data professionals across all levels, including Data Analysts, Data Scientists, Data Engineers, Data Managers, Heads of Data and Chief Data Officers. Also relevant for professionals working in technology, transformation, strategy or governance roles across any industry who need to communicate data effectively to non-technical stakeholders\n\nSkills: Hard skills:\r\n•\tStructuring clear and compelling data narratives\r\n•\tTranslating technical data concepts into business language\r\n•\tTailoring communication for different stakeholder groups\r\n•\tFraming data initiatives in terms of value and impact\r\n•\tApplying practical storytelling techniques in professional contexts\r\nSoft skills:\r\n•\tInfluencing and stakeholder engagement\r\n•\tCommunication and presentation confidence\r\n•\tBuilding trust and credibility\r\n•\tStrategic thinking and framing\r\n•\tEmpathy in communication with non-technical audiences\r\n\n\nOutcomes: Data initiatives rarely fail because of a lack of insight. They fail because the narrative around them does not resonate. This session explores how to tell compelling stories about data as a capability, a practice and a strategic enabler. Drawing on real experiences, it demonstrates how to translate complex or technical topics into clear, human narratives that connect with stakeholders and inspire action. Having completed this session, you will be equipped with the skills and knowledge to communicate the value of data with greater clarity and confidence, tailor your message to different audiences, and use storytelling to influence decisions, build credibility and drive momentum for data initiatives.\n\nAssessed: No\n\nDelivery Type: Webinar\n\nCPD Hours: 1"},"issuer":{"id":"https://open-cpd.com/badge-assertions/132047262KI8/issuer","type":"Profile","name":"Women in Data®","url":"www.womenindata.co.uk"}},"evidence":[{"id":"https://open-cpd.com/achievements/132047262KI8","name":"CPD Certificate"}]}