Course aims
Data professionals across all levels, including Data Analysts, Data Scientists, Data Engineers, Data Managers, Heads of Data and Chief Data Officers. Also relevant for professionals working in technology, transformation, strategy or governance roles across any industry who need to communicate data effectively to non-technical stakeholders
Key skills
Hard skills:
• Structuring clear and compelling data narratives
• Translating technical data concepts into business language
• Tailoring communication for different stakeholder groups
• Framing data initiatives in terms of value and impact
• Applying practical storytelling techniques in professional contexts
Soft skills:
• Influencing and stakeholder engagement
• Communication and presentation confidence
• Building trust and credibility
• Strategic thinking and framing
• Empathy in communication with non-technical audiences
Learning outcomes
Data initiatives rarely fail because of a lack of insight. They fail because the narrative around them does not resonate. This session explores how to tell compelling stories about data as a capability, a practice and a strategic enabler. Drawing on real experiences, it demonstrates how to translate complex or technical topics into clear, human narratives that connect with stakeholders and inspire action. Having completed this session, you will be equipped with the skills and knowledge to communicate the value of data with greater clarity and confidence, tailor your message to different audiences, and use storytelling to influence decisions, build credibility and drive momentum for data initiatives.
Delivered in partnership with
BAE Systems
About Women in Data®
Women in Data® plays a key role in driving for more accurate representation wherever data is being gathered and analysed. We provide the platform that allows professionals at all levels to share their knowledge and experience, while working alongside businesses to help them embrace and develop the enormous advantages generated by diversity.
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