For providers selling to corporate L&D
Structuring training for the corporate market
A recorded conversation between Marta Kalas of Open CPD and Peter Evans of The Training Marketplace on how internal Learning and Development teams actually evaluate training, and what that means for how you package yours.
What this covers
- How internal L&D teams evaluate training, and what really drives the buying decision.
- The pressures they work under: immediate skill gaps, measurable impact, tighter budgets.
- Quality, timing and cost. Why you realistically need to meet two of the three to stay competitive.
- The shift towards behavioural and workplace skills for graduates entering AI-transformed roles.
- How training ROI can be demonstrated to a buyer who has to justify the spend.
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See Open CPD in action
Yes — you'll be ready to issue your own CPD certificates in a few minutes.